Proposta de Modelo para Análise do Desempenho de International New Ventures
DOI:
https://doi.org/10.48017/dj.v8i1.2498Palavras-chave:
Conjuntura Multidisciplinar; Características organizacionais; Abordagem integrativa.Resumo
Este artigo tem como objetivo avançar o conhecimento teórico acerca do desempenho de International New Ventures (INVs). Esta temática tem sido tratada a partir de uma conjuntura multidisciplinar, com estudos que seguem fluxos de pesquisas relacionados, ao marketing, empreendedorismo e negócios internacionais. Em função desse caráter diversificado dos estudos, verifica-se certa fragmentação na literatura que desencadeia a necessidade do desenvolvimento de uma estrutura conceitual de integre esforços interdisciplinares e que seja capaz de explicar integralmente o desempenho dos INVs. Identificada essa lacuna, o presente estudo propõe uma estrutura conceitual composta pelas principais características organizacionais presentes na literatura dos novos empreendimentos internacionais, a saber: experiência internacional, orientação empreendedora, orientação para o mercado, relações de rede e capacidades dinâmicas. Dessa maneira, espera-se que esta estrutura seja testada em pesquisas empíricas futuras, gerando avanços na literatura a partir de uma visão holística acerca dos elementos do desempenho dos INVs.
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Referências
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