Flavors of Cebu: Exploring Stakeholders' Psychographics Towards Street Food

Mariae Khrisna Arreza B.

doi:10.48017/dj.v10ispecial 1.3175

Autores

Mariae Khrisna Arreza B. Cebu Normal University. Cebu City, Cebu, Philippines

DOI:

https://doi.org/10.48017/dj.v10ispecial%201.3175

Palavras-chave:

Comida de rua, Cidade de Cebu, Economia Informal, Identidade Cultural

Resumo

Os alimentos de rua tornaram-se uma parte importante da sociedade e são uma fonte de renda para a maioria das pessoas nas cidades em desenvolvimento do mundo, incluindo a cidade de Cebu, nas Filipinas. Este artigo busca determinar os fatores que influenciam o consumo de alimentos de rua pelos residentes e turistas e como os atributos identificados influenciam o processo de tomada de decisão. Através da aplicação de questionários, revela-se que os alimentos de rua desempenham um papel duplo: como uma fonte de renda no setor informal, sendo uma atividade geradora de renda para os vendedores, e como uma atividade social que promove a união entre as pessoas. Com a cidade de Cebu sendo agora um dos principais destinos turísticos, o negócio de alimentos de rua na cidade é forçado a atender às necessidades dos clientes, que incluem segurança alimentar e limpeza. Assim, o estudo recomenda que os sistemas regulatórios sejam aprimorados, os vendedores educados e a infraestrutura desenvolvida para promover o crescimento do sub-setor de alimentos de rua em Cebu. Essas medidas são importantes para garantir que o setor permaneça culturalmente sensível e, ao mesmo tempo, salvaguarde a saúde pública, que é um mercado para os alimentos de rua e uma fonte de renda.

Métricas

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Biografia do Autor

Mariae Khrisna Arreza B., Cebu Normal University. Cebu City, Cebu, Philippines

0000-0001-7202-6208; Cebu Normal University. Cebu City, Cebu, Philippines. arrezamk@cnu.edu.ph

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