Tourism Resilience in CALABARZON Region Philippines
DOI:
https://doi.org/10.48017/dj.v9i1_Special.2908Palabras clave:
Tourism resilience, organizational resilience, disaster preparedness, tourism recoveryResumen
Esta investigación explora la resiliencia turística de los hoteles turísticos en la Región IV, un Calabarzon que comprende 6 provincias, a saber, Cavite, Laguna, Batangas, Rizal y Quezon. Esta región es uno de los puntos de turismo en Filipinas y también es susceptible a desastres como la erupción volcánica, el terremoto, la inundación de sus áreas costeras y una de las áreas más afectadas en Filipinas junto a la región de la capital nacional por la pandemia covid-19. Según el Plan de Desarrollo Regional de Calabarzon 2023-2028 preparado por la Autoridad Nacional de Desarrollo Económico (NEDA), las pérdidas y daños crecientes incurridos debido a los desastres subrayan el imperativo de fomentar la resistencia dentro de esta región. Es importante medir la resiliencia de las empresas turísticas, ya que es vital para determinar su capacidad y capacidad para hacer frente y recuperarse de los impactos socioeconómicos causados por estos desastres. Un total de 101 establecimientos de alojamiento acreditados del Departamento de Turismo (DOT) han participado en el estudio representados por sus respectivos gerentes. El investigador midió el índice de resiliencia turística de la industria hotelera de resort de la Región IV A (Calabarzon) utilizando seis (6) indicadores, a saber, resiliencia operativa empresarial, preparación para desastres, marketing, fuerza laboral, uso de recursos nacionales y locales, y el acceso y conocimiento de los recursos adoptados adoptados A partir del índice de resiliencia turística desarrollado por Mississippi Alabama Sea Grand (MASGP) y la Administración Nacional Oceánica y Atmosférica del Departamento de Comercio de los Estados Unidos (NOAA). Además, la comparación de la evaluación de resiliencia turística de los hoteles del resort cuando se agrupa de acuerdo con su perfil empresarial y perfil de gerentes se analizó más a fondo.
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Derechos de autor 2024 Rosan Olalia
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