Experiência de compra on-line de membros do corpo docente filipinos selecionados no mercado on-line de Manila, Filipinas
DOI:
https://doi.org/10.48017/dj.v9i1.2684Palavras-chave:
Consumidores, compras online, mercado online, qualitativoResumo
Este estudo é atual e aplicável à nova norma de compreensão das experiências dos consumidores online nas páginas do mercado online. Este estudo concentrou-se nas experiências de compras online e nas reações de membros selecionados do corpo docente, identificando observações-chave e experiências de consumo na web que enfatizam a navegação, a compra e o fluxo online. Os pesquisadores usaram a fenomenologia como um método de pesquisa qualitativa para coletar respostas de vinte compradores que variavam em experiência de consumo, gênero e idade. A entrevista foi adaptada para cada participante com base em informações on-line e uma pergunta guia. Os resultados das entrevistas revelaram que alguns membros do corpo docente de uma universidade local em Manila consideram os negócios on-line populares e convenientes, enquanto podem acessar facilmente os mercados on-line. Além disso, eles compram com frequência usando essa plataforma devido aos preços baixos, o que é vantajoso para eles como consumidores, embora desconfiem de vigaristas e falsos compradores/vendedores. Enquanto isso, os desafios encontrados pelos compradores incluem complexidades de produtos e mudanças de encontro, bem como as questões centrais de confiança online e conexão social. Apesar do fato de que algumas aquisições de produtos são difíceis, o estudo constatou que a adequação, a definição de preços e as conexões do vendedor mantiveram os clientes comprando no mercado online. Apesar de oferecer informações valiosas sobre a experiência de compra on-line dos membros do corpo docente, esta pesquisa tem várias limitações. O estudo é baseado em uma investigação qualitativa de vinte participantes que foi conduzida principalmente em Manila. Consequentemente, pesquisas futuras devem envolver populações de diferentes regiões. Existem inúmeras oportunidades para pesquisas futuras a partir dessas descobertas. O desenvolvimento de uma tipologia de encontros e circunstâncias online é uma das áreas sugeridas para estudos futuros.
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