Selected filipino faculty members' online shopping experience in Manila's online market place
DOI:
https://doi.org/10.48017/dj.v9i1.2684Palavras-chave:
Consumidores, Compras Online, Mercado Online, QualitativoResumo
Este estudo é atual e aplicável à nova norma de compreensão das experiências dos consumidores online nas páginas do marketplace online. Este estudo concentrou-se nas experiências e reações de compras online de membros do corpo docente selecionados, identificando observações importantes e experiências de consumo na web que enfatizam a navegação, a compra e o fluxo online. Os pesquisadores usaram um estudo de caso como método de pesquisa qualitativa para coletar respostas de vinte compradores que variavam em experiência de consumo, sexo e idade. A entrevista foi adaptada para cada participante com base em informações on-line e uma pergunta norteadora. Os resultados das entrevistas revelaram que alguns membros do corpo docente de uma universidade local em Manila consideram os negócios online populares e convenientes, ao mesmo tempo que podem aceder facilmente aos mercados online. Além disso, compram frequentemente através desta plataforma devido aos preços baixos, o que é vantajoso para eles como consumidores, embora sejam cautelosos com vigaristas e falsos compradores/vendedores. Entretanto, os desafios encontrados pelos compradores incluem complexidades de produtos e mudanças no encontro, bem como as questões centrais da confiança online e da ligação social. Embora algumas aquisições de produtos sejam difíceis, o estudo descobriu que a adequação, a definição de preços e as conexões com os vendedores mantiveram os clientes comprando no mercado online. Apesar de oferecer informações valiosas sobre a experiência de compra online dos docentes, esta pesquisa tem várias limitações. O estudo baseia-se numa investigação qualitativa com vinte participantes que foi conduzida principalmente em Manila. Consequentemente, pesquisas futuras deverão envolver populações de diferentes regiões. Existem inúmeras oportunidades para pesquisas futuras desenvolverem essas descobertas. O desenvolvimento de uma tipologia de encontros e circunstâncias online é uma das áreas sugeridas para estudos futuros.
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