The Power of social media: shaping and reshaping student image
DOI:
https://doi.org/10.48017/dj.v9i3.3107Keywords:
student image, social media, online environment, self-presentation, digital mediaAbstract
This article explores the powerful influence of social media on the construction and reconstruction of students' self-image. The purpose of this research is to examine the implications of social media on students' perception and expression of themselves in an online environment. Using a qualitative research design, this study employed interviews and surveys to collect data from a diverse sample of students. The findings reveal that social media platforms play a significant role in shaping students' self-image, as they provide opportunities for self-presentation and comparison with peers. The study found that social media platforms enable students to project an idealized version of themselves, often leading to a distorted perception of reality. Additionally, the constant exposure to curated images and narratives on social media can adversely impact students' self-esteem and mental well-being. The practical implications of this research suggest the need for educational institutions and policymakers to address the potential negative effects of social media on students' self-image. Promoting digital literacy and critical thinking skills can help students navigate the online world and develop a healthier relationship with social media. Overall, this study highlights the importance of understanding the power of social media in shaping and reshaping students' self-image. It calls for further research and proactive measures to mitigate the negative impact of social media on students' mental health and self-perception.
Metrics
References
Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. Digital transformation in business and society: Theory and cases, 61-81.
Bailey, E. R., Matz, S. C., Youyou, W., & Iyengar, S. S. (2020). Authentic self-expression on social media is associated with greater subjective well-being. Nature communications, 11(1), 4889.
Baym, N. K. (2015). Personal connections in the digital age. Digital Media and Society (p. 240). John Wiley & Sons. ISBN 0745695973, 9780745695976.
Catone, G., Senese, V. P., Pisano, S., Siciliano, M., Russo, K., Muratori, P., et al. (2020). The drawbacks of Information and Communication Technologies: Interplay and psychopathological risk of nomophobia and cyber-bullying, results from the bullying and youth mental health Naples study (BYMHNS). Computers in Human Behavior, 113, 106496.
Chung, A. Q., Andreev, P., Benyoucef, M., Duane, A., & O’Reilly, P. (2017). Managing an organisation’s social media presence: An empirical stages of growth model. International Journal of Information Management, 37(1), 1405-1417.
Dhir, A., Kaur, P., & Rajala, R. (2018). Why do young people tag photos on social networking sites? Explaining user intentions. International Journal of Information Management, 38(1), 117-127.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer‐Mediated Communication, 12(4), 1143-1168.
Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015a). Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood. Body Image, 13, 38-45.
Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015b). The mediating role of appearance comparisons in the relationship between media usage and self-objectification in young women. Psychology of Women Quarterly, 39(4), 447-457.
Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsychology, behavior, and social networking, 14(1-2), 79-83.
Han, H., & Ahn, S. W. (2020). Youth mobilization to stop global climate change: Narratives and impact. Sustainability, 12(10), 4127.
Holland, G., & Tiggemann, M. (2016). A systematic review of the impact of the use of social networking sites on body image and disordered eating outcomes. Body Image, 17, 100-110.
Hollenbaugh, E. E. (2021). Self-presentation in social media: Review and research opportunities. Review of communication research, 9, 80-98.
Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Data and Digital Marketing Practice, 17, 170-186.
Jacobson, J. (2020). You are a brand: social media managers’ personal branding and “the future audience”. Journal of Product & Brand Management, 29(6), 715-727.
Keles, B., McCrae, N., & Grealish, A. (2020). A systematic review: the influence of social media on depression, anxiety and psychological distress in adolescents. International journal of adolescence and youth, 25(1), 79-93.
Kondakciu, K., Souto, M., & Zayer, L. T. (2022). Self-presentation and gender on social media: an exploration of the expression of “authentic selves”. Qualitative Market Research: An International Journal, 25(1), 80-99.
Kuehn, L. A. R. R. Y. (2010). Manage your digital footprint. Teacher Newsmagazine, 23(3), 67-69.
Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression. New media & society, 10(3), 393-411.
Malik, A., Dhir, A., Kaur, P., & Johri, A. (2020). Correlates of social media fatigue and academic performance decrement: A large cross-sectional study. Information Technology & People, 34(2), 557-580.
Manago, A. M., Graham, M. B., Greenfield, P. M., & Salimkhan, G. (2008). Self-presentation and gender on MySpace. Journal of Applied Developmental Psychology, 29(6), 446-458.
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New media & society, 16(7), 1051-1067.
Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students' social networking experiences on Facebook. Journal of applied developmental psychology, 30(3), 227-238.
Perloff, R. M. (2014). Social media effects on young women’s body image concerns: Theoretical perspectives and an agenda for research. Sex roles, 71(11-12), 363-377.
Pittman, M., & Reich, B. (2016). Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words. Computers in Human Behavior, 62, 155-167.
Richards, D., Caldwell, P. H., & Go, H. (2015). Impact of social media on the health of children and young people. Journal of paediatrics and child health, 51(12), 1152-1157.
Roberts, J. A., & David, M. E. (2020). The social media party: Fear of missing out (FoMO), social media intensity, connection, and well-being. International Journal of Human–Computer Interaction, 36(4), 386-392.
Schindler, L. A., Burkholder, G. J., Morad, O. A., & Marsh, C. (2017). Computer-based technology and student engagement: a critical review of the literature. International journal of educational technology in higher education, 14(1), 1-28.
Schonfeld, A., McNiel, D., Toyoshima, T., & Binder, R. (2023). Cyberbullying and Adolescent Suicide. The journal of the American Academy of Psychiatry and the Law, JAAPL-220078.
Sleeman, J., Lang, C., & Dakich, E. (2020). Social media, learning and connections for international students: The disconnect between what students use and the tools learning management systems offer. Australasian Journal of Educational Technology, 36(4), 44-56.
Smith, D., Jacobson, J., & Rudkowski, J. L. (2021). Employees as influencers: measuring employee brand equity in a social media age. Journal of Product & Brand Management, 30(6), 834-853.
Statti, A., & Torres, K. M. (2020). Digital literacy: The need for technology integration and its impact on learning and engagement in community school environments. Peabody Journal of Education, 95(1), 90-100.
Swift, T. (2021). Social Media Trap. REBOOT, REFLECT, REVIVE: Self Esteem in a Selfie World, 125.
Toma, C. L., & Hancock, J. T. (2013). Self-affirmation underlies Facebook use. Personality and Social Psychology Bulletin, 39(3), 321-331.
Ungerer, L. M. (2016). Digital curation as a core competency in current learning and literacy: A higher education perspective. The International Review of Research in Open and Distributed Learning, 17(5).
Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of popular media culture, 3(4), 206.
Walker, C. E., Krumhuber, E. G., Dayan, S., & Furnham, A. (2021). Effects of social media use on desire for cosmetic surgery among young women. Current psychology, 40, 3355-3364.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Tetiana Plachynda, Tetiana Doviga, Dolores Zavitrenko, Iryna Snisarenko, Olena Pavlenko
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Diversitas Journal expresses that the articles are the sole responsibility of the Authors, who are familiar with Brazilian and international legislation.
Articles are peer-reviewed and care should be taken to warn of the possible incidence of plagiarism. However, plagiarism is an indisputable action by the authors.
The violation of copyright is a crime, provided for in article 184 of the Brazilian Penal Code: “Art. 184 Violating copyright and related rights: Penalty - detention, from 3 (three) months to 1 (one) year, or fine. § 1 If the violation consists of total or partial reproduction, for the purpose of direct or indirect profit, by any means or process, of intellectual work, interpretation, performance or phonogram, without the express authorization of the author, the performer, the producer , as the case may be, or whoever represents them: Penalty - imprisonment, from 2 (two) to 4 (four) years, and a fine. ”