Shrinkflation And Cebu’s Street Food Vendors: Navigating Economic Pressures In The Informal Economy
DOI:
https://doi.org/10.48017/dj.v10iSpecial_3.3605Keywords:
Street Food, strategies, economic factors, ChallengesAbstract
This study examines how shrinkflation affects street food vendors in Cebu City, particularly emphasizing how it affects their capacity to make ends meet and how they operate in the unofficial market. Street food vendors are essential to urban food security because they give nearby communities various reasonably priced meal options. However, shrinkflation has developed as an important problem in which companies reduce their product amounts yet maintain consistent prices because of modified economic situations alongside increasing operational costs. The research approaches the study by combining quantitative questionnaires with qualitative focus groups to explore the survival strategies of street vendors operating in unregulated and intensely competitive food markets. The obtained results will provide an understanding of vendors' economic adaptation methods while presenting insights into customer satisfaction and the sustained viability of the business. This research advances the understanding of economic resilience across the informal economy to create sound policies that assist street food vendors.
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