Multidimensional Analysis of Consumer Behavior of Chinese Aluminum Alloy Home Decoration Doors and Windows
DOI:
https://doi.org/10.48017/dj.v11i3.3756Keywords:
Aluminum Alloy, Home Improvements, Consumer Behavior, Product Quality, Brand ReputationAbstract
Due to the rapid economic development and the rising living standard of people of China, the demand for aluminum alloy home improvement doors and windows has become significantly expanded. The study analyzed the consumer behavior of aluminum alloy home decoration doors and windows, which identified key factors that influenced consumer preferences, which included product quality, brand reputation, price, design style, and after-sales service. Using multi-dimensional analysis, the findings aimed to support industry stakeholders, including manufacturers, distributors, and marketers in providing a better understanding of consumer preference, in a way that manufacturers develop a more consumer-based approach to effective marketing strategies of aluminum alloy home improvement doors and windows.
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