Análisis multidimensional del comportamiento del consumidor de puertas y ventanas de aleación de aluminio para la decoración del hogar en China
DOI:
https://doi.org/10.48017/dj.v11i3.3756Palabras clave:
Aleación de aluminio, mejoras del hogar, comportamiento del consumidor, intenciones de compra, teoría de medios-fines-elecciónResumen
Debido al rápido desarrollo económico y al aumento del nivel de vida de la población china, la demanda de puertas y ventanas de aleación de aluminio para el hogar ha experimentado un crecimiento significativo. El estudio analizó el comportamiento del consumidor respecto a estos productos, identificando factores clave que influyen en sus preferencias, tales como la calidad del producto, la reputación de la marca, el precio, el estilo de diseño y el servicio posventa. Mediante un análisis multidimensional, los resultados buscan apoyar a los actores del sector —incluidos fabricantes, distribuidores y comercializadores— a comprender mejor las preferencias de los consumidores, permitiendo así que los fabricantes adopten un enfoque orientado al cliente para desarrollar estrategias de marketing eficaces para puertas y ventanas de aleación de aluminio.
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Derechos de autor 2026 Liu Qiang, Jessa Frida Festijo
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
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