Um estudo de rastreamento sobre a empregabilidade dos graduados do BSBA Marketing Management: base para o aprimoramento curricular
DOI:
https://doi.org/10.48017/dj.v10ispecial_1.3178Palavras-chave:
Pós-Graduação, Administração de Empresas,, Currículo de Marketing,, Ensino Superior, EmpregabilidadeResumo
Este estudo examina as trajetórias de carreira e os padrões de emprego de graduados da Rizal Technological University (RTU) que obtiveram o diploma de bacharel em administração de empresas com especialização em gestão de marketing. Os dados foram coletados por meio de um questionário de pesquisa aplicado a 527 graduados identificados em Gestão de Marketing dos campi Mandaluyong e Pasig da RTU, empregando uma metodologia de estudo descritivo quantitativo. O questionário abordou perfis de graduados, justificativas de seleção de programas, dados de empregabilidade, competências universitárias e a relevância das funções atuais para os setores de marketing. Os dados demográficos revelaram um desequilíbrio de gênero que favorece as mulheres, juntamente com uma proporção significativa de indivíduos solteiros. Este estudo indica que muitos graduados conseguiram emprego dentro de seis meses após a formatura, refletindo um alto nível de empregabilidade entre eles. Com o tempo, foram observados avanços notáveis na carreira, ilustrando a eficácia do programa na promoção do crescimento profissional. Os graduados priorizaram o pensamento crítico, a resolução de problemas, a comunicação e as habilidades interpessoais em seu emprego inicial. Programas de desenvolvimento profissional personalizados devem atender às diversas necessidades dos alunos, enquanto os aprimoramentos curriculares devem se concentrar no avanço de disciplinas como vendas, atendimento ao cliente, gerenciamento de contas, promoção de vendas e publicidade. É aconselhável melhorar as competências práticas, recomendando-se a promoção de parcerias industriais sólidas para melhorar a empregabilidade dos diplomados. Este estudo traçador oferece informações valiosas ao propor melhorias curriculares para alinhar as competências dos graduados com os requisitos do setor. As instituições educacionais podem atender adequadamente às demandas do setor usando essas estratégias para garantir que os graduados estejam bem preparados para trabalhos bem-sucedidos em gerenciamento de marketing. Iniciativas de pesquisa subsequentes exploram facetas inovadoras e se adaptam às demandas do mercado em evolução.
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