Facebook’s influence on college students’ political participation based on the cognitive and communication mediation model

Erma Janne Cayas

doi:10.48017/dj.v10ispecial_1.3171

Authors

Erma Janne Cayas Cebu Normal University. Cebu City, Cebu, Philippines https://orcid.org/0009-0000-4457-6149

DOI:

https://doi.org/10.48017/dj.v10ispecial_1.3171

Keywords:

Civic Engagement, Impat, Social Media

Abstract

Political participation is an essential element in establishing a stable democracy. With the advancement of technology, scholars argue that Facebook use influences political participation. In the Philippines, Facebook is one of the most popular social media platforms, and it is used daily for various reasons, such as to know and engage in political issues. However, most studies in the Philippines involving Facebook or social media dwelled on the traditional forms of participation in politics. Hence, this paper aimed to fill the gap by examining the influence of Facebook on the political participation of college students in the selected universities in the Philippines through Chen and Chan's Cognitive and Communication Mediation Model in 2017. The study employed a non-experimental quantitative approach using an exploratory research design with path analysis. The finding shows that motivations for Facebook use, such as guidance, surveillance, and social utility, are significantly linked to online and offline political participation as mediated by news use, expression, political knowledge, and internal political efficacy. In conclusion, the path model indicates that respondents' Facebook use directly and indirectly influences online and offline political participation.

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Author Biography

Erma Janne Cayas, Cebu Normal University. Cebu City, Cebu, Philippines

^{009-0000-4457-6149; Cebu Normal University, Cebu City, Philippines (Ph).cayasej@cnu.edu.ph}

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