Facebook’s influence on college students’ political participation based on the cognitive and communication mediation model

Erma Janne Cayas

doi:10.48017/dj.v10ispecial_1.3171

Autores

Erma Janne Cayas Cebu Normal University. Cebu City, Cebu, Philippines https://orcid.org/0009-0000-4457-6149

DOI:

https://doi.org/10.48017/dj.v10ispecial_1.3171

Palavras-chave:

Civic engagement, impact, social media

Resumo

A participação política é um elemento essencial na estabelecimento de uma democracia estável. Com o avanço da tecnologia, estudiosos argumentam que o uso do Facebook influencia a participação política. Nas Filipinas, o Facebook é uma das plataformas de mídia social mais populares e é usado diariamente por várias razões, como para conhecer e se envolver em questões políticas. No entanto, a maioria dos estudos nas Filipinas envolvendo o Facebook ou mídias sociais se concentrou nas formas tradicionais de participação política. Portanto, este trabalho teve como objetivo preencher essa lacuna examinando a influência do Facebook na participação política de estudantes universitários nas universidades selecionadas nas Filipinas através do Modelo de Mediação Cognitiva e de Comunicação de Chen e Chan em 2017. O estudo empregou uma abordagem quantitativa não experimental utilizando um desenho de pesquisa exploratória com análise de caminho. O resultado mostra que as motivações para o uso do Facebook, como orientação, vigilância e utilidade social, estão significativamente ligadas à participação política online e offline, mediadas pelo uso de notícias, expressão, conhecimento político e eficácia política interna. Em conclusão, o modelo de caminho indica que o uso do Facebook pelos respondentes influencia diretamente e indiretamente a participação política online e offline.

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Biografia do Autor

Erma Janne Cayas, Cebu Normal University. Cebu City, Cebu, Philippines

^{009-0000-4457-6149; Cebu Normal University, Cebu City, Philippines (Ph).cayasej@cnu.edu.ph}

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