The Yawa-Yawa Festival Celebration for Baby Boomers and Millennials as Tradition of Ibajay, Aklan
DOI:
https://doi.org/10.48017/dj.v11i2.3757Keywords:
Yawa-Yawa Festival, Descriptive Ethnography, Intergenarational Continuity, Heritage Preservation, Reciprocal MentorshipAbstract
Espera-se que a pesquisa compreenda como o festival facilita a conexão entre Baby Boomers e Millennials, bem como como contribui para a preservação das tradições culturais e a criação de unidade social. Este estudo utiliza um desenho de pesquisa qualitativa para descobrir o significado cultural e social do Festival Yawa-Yawa em Ibajay, Aklan. A abordagem permite uma investigação mais profunda do impacto do festival tanto nos indivíduos quanto na comunidade, com foco em experiências, perspectivas e narrativas pessoais. O estudo revelou que o Festival Yawa-Yawa desempenha um papel significativo na conexão da diferença geracional entre 50 Baby Boomers e 50 Millennials em Ibajay, Aklan. Ambas as gerações contribuíram dinamicamente para a festividade, com os Baby Boomers trazendo seu conhecimento dos costumes e rituais tradicionais, enquanto os Millennials levaram elementos modernos, como integração com redes sociais e música contemporânea, para o festival. A comparação de papéis, contribuições, associações e implicações foi descoberta, identificada e valorizada. A pesquisa revelou que os Baby Boomers lideram o papel de contadores de histórias, com 30 participantes contra 25 Millennials. Eles transmitem a importância histórica do Festival Yawa-Yawa para a geração mais jovem. O festival representa um elo com práticas tradicionais, patrimônio cultural e valores que foram transmitidos de geração em geração. E o festival serve como uma forma de se reconectar com raízes culturais, especialmente no contexto da globalização e do rápido avanço tecnológico que às vezes pode ofuscar os modos tradicionais. Os 50 Baby Boomers ajudam a preservar o patrimônio cultural e a tradição organizando o festival, liderando as atividades e orientando a geração mais jovem. Os 50 Millennials contribuem organizando o evento e mantendo viva a cultura e as tradições. Os valores humanos refletidos no festival são respeito, orgulho cultural, unidade e generosidade. Esses valores são importantes para fortalecer a coesão social e manter um senso de identidade dentro da comunidade.
References
Bakić, S., Cuenca-Amigo, M., & Cuenca, J. (2021). Exploring the jazz festival experience amongst local and non-local residents: The case of the Jazzaldia Festival in Spain. International Journal of Event and Festival Management, 12(4), 418–436. https://doi.org/10.1108/IJEFM-03-2021-0024
Bayani, J. R. (2023). Archival analysis of afi festival. Central European Journal of Management, 31(1), 234–239.
Bracalente, B., Chirieleison, C., Cerquetti, M., & Garofalo, F. (2011). The economic impact of cultural events: The Umbria Jazz Music Festival. Tourism Economics, 17(6), 1235– 1255. https://doi.org/10.5367/te.2011.0101
Camargo, K. J. S., Limberger, P. F., Sohn, A. P. L., & Pereira, T. (2026). Baby boomers and the intention to use technology in travel planning. Tourism & Management Studies.
Chung, S. H. (2010). Relationships between service quality, perceived value, satisfaction, and loyalty: A case of IhoTewoo Festival in Jeju. The Journal of the Korea Contents Association, 10(11), 391–402. https://doi.org/10.5392/JKCA.2010.10.11.391
Coo, S. M. (2014). Clothing and the colonial culture of appearances in nineteenth century Spanish Philippines (1820–1896) [Doctoral dissertation, Université Nice Sophia Antipolis].
Elias‐Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Guadalquiver, N. (2022). Bacolod City eyes 200K tourists for 43rd MassKara Festival. Philippine News Agency.
Guatlo, R. E. (2013). HABI: A journey through Philippine handwoven textiles. Vibal Publishing House, Inc.
Holmes, K., & Ali-Knight, J. (2017). The event and festival life cycle – developing a new model for a new context. International Journal of Contemporary Hospitality Management, 29(3), 986–1002. https://doi.org/10.1108/IJCHM-10-2015-0581
Hutton, A., Cusack, L., Zannettino, L., Ranse, J., & Shaban, R. Z. (2015). What are school leavers’ priorities for festival preparation? Australian Journal of Primary Health, 21(2), 241–245. https://doi.org/10.1071/PY14052
Kuehnl, A., Schmid, V. J., Olm, M., & Weber, W. (2026). Baby boomers in Germany: A secondary data analysis of demographics, regional disparities, healthcare utilization, and mortality. BMC Public Health.
Kuuder, C. W., Adongo, R., & Abanga, J. (2010). Significance of the Kakube Festival to the Dagara of Nandom Traditional Area in Ghana. Journal of Hospitality Management and Tourism, 1(1), 1–12.
Lee, J., Kyle, G. T., & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51(6), 754–767. https://doi.org/10.1177/0047287512443483
Marques, J., Gomes, S., Ferreira, M., Rebuá, M., & Marques, H. (2026). Generation Z and travel motivations: The impact of age, gender, and residence [Research Report]. ResearchGate.https://www.researchgate.net/publication/391700885_Generation_Z and_Travel_Motivations_The_Impact_of_Age_Gender_and_Residence
Masula, S. C. (2023). Realism and human values in celebration of Ati-Atihan: A mirror and culture of Akeanon. The Journal of Positive Psychology, 6(8), 7851–7857.
Masculino, G. (2023, October). Festive faces exhibit unwraps in bacolod. Manila Bulletin. https://mb.com.ph/tag/faces
Oladeji, S. O. (2016, April 18). Heritage of sport tourism for sustainable development in Nigeria [Lead paper presentation]. International Day for Monuments and Sites, Hill Top Auditorium FUTA, Ondo State, Nigeria.
Orpia, C. B. (2013). Impact of Empanada Festival on the local community and tourist destination image of Batac City. In Proceedings of the 3rd Regional Conference on Tourism Research (pp. 914–920). Langkawi, Malaysia.
Pricope Vancia, A. P., Băltescu, C. A., Brătucu, G., Tecău, A. S., Chitu, I. B., & Duguleană, L. (2023). Examining the disruptive potential of Generation Z tourists on the travel industry in the digital age. Sustainability, 15(11), 8756. https://doi.org/10.3390/su15118756
Qiao, G., Huang, S., & Vorobjovas-Pinta, O. (2024). Seeking tourism in a social context: An examination of Chinese rural migrant workers’ travel motivations and constraints. Leisure Studies, 43(4), 608–623. https://doi.org/10.1080/02614367.2023.2211475
Richards, G. (2015). The new global nomads: Youth travel in a globalizing world. Tourism Recreation Research, 40(3), 340–352. https://doi.org/10.1080/02508281.2015.1075724
Robinson, K., & Schanzel, H. A. (2019). A tourism influx: Generation Z travel experiences. Journal of Tourism Futures, 5(3), 247–261. https://doi.org/10.1108/JTF-01-2019- 0010
Saldaña, J. (2015). The coding manual for qualitative researchers (3rd ed.). SAGE Publications.
Sallan, E. P. (2023). Bacolod City unmasks upcoming three-week Masskara Festival. BusinessMirror. https://businessmirror.com.ph/
Santos, A. E. (2014). Vehicles of memory: Intergenerational communication and heritage transmission through localized rituals. Philippine Sociological Review, 62(1), 89–112.
UNESCO. (2003). Convention for the Safeguarding of the Intangible Cultural Heritage. UNESCO Digital Library.
Valpuesta, D. M., Braverman, L., Viscogliosi, C., & Levasseur, M. (2025). Facilitators and barriers for the social participation of baby boomers in Quebec, Canada. Journal of Population Ageing.
Vašaničová, P., Melnyk, K., Bukrieiev, I., & Konkoľová, N. (2026). Understanding attitudes, benefits and acceptance of artificial intelligence (AI) in travel and tourism: Evidence from Generation Z. Tourism and Hospitality, 7(6), 150. https://doi.org/10.3390/tourhosp7060150
Yusuff, M. A., & Akinde, M. A. (2015). Tourism development and economic growth nexus: Nigeria’s experience. European Journal of Hospitality and Tourism Research, 3(4), 1–10.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Sharon Masula

This work is licensed under a Creative Commons Attribution 4.0 International License.
The Diversitas Journal expresses that the articles are the sole responsibility of the Authors, who are familiar with Brazilian and international legislation.
Articles are peer-reviewed and care should be taken to warn of the possible incidence of plagiarism. However, plagiarism is an indisputable action by the authors.
The violation of copyright is a crime, provided for in article 184 of the Brazilian Penal Code: “Art. 184 Violating copyright and related rights: Penalty - detention, from 3 (three) months to 1 (one) year, or fine. § 1 If the violation consists of total or partial reproduction, for the purpose of direct or indirect profit, by any means or process, of intellectual work, interpretation, performance or phonogram, without the express authorization of the author, the performer, the producer , as the case may be, or whoever represents them: Penalty - imprisonment, from 2 (two) to 4 (four) years, and a fine. ”











