La celebración del Festival Yawa-Yawa para los Baby Boomers y los Millennials como tradición de Ibajay, Aklan.
DOI:
https://doi.org/10.48017/dj.v11i2.3757Palabras clave:
Festival Yawa-Yawa, Etnografía Descritiva, Continuidade Intergeracional, Preservação do Patrimônio, Mentoria RecíprocaResumen
Este estudio investiga la dinámica intergeneracional del Festival Yawa-Yawa en Ibajay, Aklan, Filipinas, explorando cómo el festival facilita la preservación colaborativa del patrimonio cultural y establece puntos entre las generaciones Baby Boomer y Millennials. Utilizando un abordaje etnográfico descriptivo cualitativo, fundamentado en una perspectiva fenomenológica, este estudio examina como experiencias vividas por 100 participantes de sexo masculino (n=50 Baby Boomers; n=50 Millennials) seleccionados por amostragem intencional. La triangulación de datos fue realizada por medio de entrevistas semiestruturadas, grupos focales, observación participante y análisis documental. Os datos textuais foram analisados por meio de análise temática, complementados por contagens de frequência descritivas de códigos cualitativos de papel para mapear a distribuição comportamental. Los resultados revelan una división del trabajo cultural altamente cooperativa y no conflictiva. Los Baby Boomers actúan principalmente como historiadores orales (responsables por el 27,5% del total de expresiones culturales codificadas) y guardianes de rituales sagrados, ancorando la autenticidad histórica y los significados simbólicos y comunitarios de la tradición. En contrapartida, los Millennials predominan como innovadores estéticos (14,5%) y archivistas digitales (9,5%), expandiendo la visibilidad externa del festival por medio de mídias modernas y logística estructural. El Festival Yawa-Yawa sirve como un puente sociocultural vital, donde diferentes grupos se involucran en la enseñanza recíproca. Essa continuidade intergeneracional garantiza que el patrimonio imaterial local evoluciona de forma adaptativa, sin comprometer su integridad estructural y ritual.
Citas
Bakić, S., Cuenca-Amigo, M., & Cuenca, J. (2021). Exploring the jazz festival experience amongst local and non-local residents: The case of the Jazzaldia Festival in Spain. International Journal of Event and Festival Management, 12(4), 418–436. https://doi.org/10.1108/IJEFM-03-2021-0024
Bayani, J. R. (2023). Archival analysis of afi festival. Central European Journal of Management, 31(1), 234–239.
Bracalente, B., Chirieleison, C., Cerquetti, M., & Garofalo, F. (2011). The economic impact of cultural events: The Umbria Jazz Music Festival. Tourism Economics, 17(6), 1235– 1255. https://doi.org/10.5367/te.2011.0101
Camargo, K. J. S., Limberger, P. F., Sohn, A. P. L., & Pereira, T. (2026). Baby boomers and the intention to use technology in travel planning. Tourism & Management Studies.
Chung, S. H. (2010). Relationships between service quality, perceived value, satisfaction, and loyalty: A case of IhoTewoo Festival in Jeju. The Journal of the Korea Contents Association, 10(11), 391–402. https://doi.org/10.5392/JKCA.2010.10.11.391
Coo, S. M. (2014). Clothing and the colonial culture of appearances in nineteenth century Spanish Philippines (1820–1896) [Doctoral dissertation, Université Nice Sophia Antipolis].
Elias‐Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Guadalquiver, N. (2022). Bacolod City eyes 200K tourists for 43rd MassKara Festival. Philippine News Agency.
Guatlo, R. E. (2013). HABI: A journey through Philippine handwoven textiles. Vibal Publishing House, Inc.
Holmes, K., & Ali-Knight, J. (2017). The event and festival life cycle – developing a new model for a new context. International Journal of Contemporary Hospitality Management, 29(3), 986–1002. https://doi.org/10.1108/IJCHM-10-2015-0581
Hutton, A., Cusack, L., Zannettino, L., Ranse, J., & Shaban, R. Z. (2015). What are school leavers’ priorities for festival preparation? Australian Journal of Primary Health, 21(2), 241–245. https://doi.org/10.1071/PY14052
Kuehnl, A., Schmid, V. J., Olm, M., & Weber, W. (2026). Baby boomers in Germany: A secondary data analysis of demographics, regional disparities, healthcare utilization, and mortality. BMC Public Health.
Kuuder, C. W., Adongo, R., & Abanga, J. (2010). Significance of the Kakube Festival to the Dagara of Nandom Traditional Area in Ghana. Journal of Hospitality Management and Tourism, 1(1), 1–12.
Lee, J., Kyle, G. T., & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51(6), 754–767. https://doi.org/10.1177/0047287512443483
Marques, J., Gomes, S., Ferreira, M., Rebuá, M., & Marques, H. (2026). Generation Z and travel motivations: The impact of age, gender, and residence [Research Report]. ResearchGate.https://www.researchgate.net/publication/391700885_Generation_Z and_Travel_Motivations_The_Impact_of_Age_Gender_and_Residence
Masula, S. C. (2023). Realism and human values in celebration of Ati-Atihan: A mirror and culture of Akeanon. The Journal of Positive Psychology, 6(8), 7851–7857.
Masculino, G. (2023, October). Festive faces exhibit unwraps in bacolod. Manila Bulletin. https://mb.com.ph/tag/faces
Oladeji, S. O. (2016, April 18). Heritage of sport tourism for sustainable development in Nigeria [Lead paper presentation]. International Day for Monuments and Sites, Hill Top Auditorium FUTA, Ondo State, Nigeria.
Orpia, C. B. (2013). Impact of Empanada Festival on the local community and tourist destination image of Batac City. In Proceedings of the 3rd Regional Conference on Tourism Research (pp. 914–920). Langkawi, Malaysia.
Pricope Vancia, A. P., Băltescu, C. A., Brătucu, G., Tecău, A. S., Chitu, I. B., & Duguleană, L. (2023). Examining the disruptive potential of Generation Z tourists on the travel industry in the digital age. Sustainability, 15(11), 8756. https://doi.org/10.3390/su15118756
Qiao, G., Huang, S., & Vorobjovas-Pinta, O. (2024). Seeking tourism in a social context: An examination of Chinese rural migrant workers’ travel motivations and constraints. Leisure Studies, 43(4), 608–623. https://doi.org/10.1080/02614367.2023.2211475
Richards, G. (2015). The new global nomads: Youth travel in a globalizing world. Tourism Recreation Research, 40(3), 340–352. https://doi.org/10.1080/02508281.2015.1075724
Robinson, K., & Schanzel, H. A. (2019). A tourism influx: Generation Z travel experiences. Journal of Tourism Futures, 5(3), 247–261. https://doi.org/10.1108/JTF-01-2019- 0010
Saldaña, J. (2015). The coding manual for qualitative researchers (3rd ed.). SAGE Publications.
Sallan, E. P. (2023). Bacolod City unmasks upcoming three-week Masskara Festival. BusinessMirror. https://businessmirror.com.ph/
Santos, A. E. (2014). Vehicles of memory: Intergenerational communication and heritage transmission through localized rituals. Philippine Sociological Review, 62(1), 89–112.
UNESCO. (2003). Convention for the Safeguarding of the Intangible Cultural Heritage. UNESCO Digital Library.
Valpuesta, D. M., Braverman, L., Viscogliosi, C., & Levasseur, M. (2025). Facilitators and barriers for the social participation of baby boomers in Quebec, Canada. Journal of Population Ageing.
Vašaničová, P., Melnyk, K., Bukrieiev, I., & Konkoľová, N. (2026). Understanding attitudes, benefits and acceptance of artificial intelligence (AI) in travel and tourism: Evidence from Generation Z. Tourism and Hospitality, 7(6), 150. https://doi.org/10.3390/tourhosp7060150
Yusuff, M. A., & Akinde, M. A. (2015). Tourism development and economic growth nexus: Nigeria’s experience. European Journal of Hospitality and Tourism Research, 3(4), 1–10.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2026 Sharon Masula
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
O periodico Diversitas Journal expressa que os artigos são de unica responsabilidade dos Autores, conhecedores da legislação Brasileira e internacional. Os artigos são revisados pelos pares e devem ter o cuidado de avisar da possível incidencia de plagiarismo. Contudo o plagio é uma ação incontestavel dos autores. A Diversitas Journal não publicará artigos com indicios de Plagiarismos. Artigos com plagios serão tratados em conformidade com os procedimentos de plagiarismo COPE.
A violação dos direitos autorais constitui crime, previsto no artigo 184, do Código Penal Brasileiro:
“Art. 184 Violar direitos de autor e os que lhe são conexos: Pena – detenção, de 3 (três) meses a 1 (um) ano, ou multa. § 1o Se a violação consistir em reprodução total ou parcial, com intuito de lucro direto ou indireto, por qualquer meio ou processo, de obra intelectual, interpretação, execução ou fonograma, sem autorização expressa do autor, do artista intérprete ou executante, do produtor, conforme o caso, ou de quem os represente: Pena – reclusão, de 2 (dois) a 4 (quatro) anos, e multa.”
