Caracterização do consumidor de carne de frango e de ovos de aves de granja pela população do município de Olho d’Água/PB, Brasil

Abstract

Knowing the profile of consumers allows us to guide production work and direct the marketing process. The objective of this study was to evaluate the characteristics of poultry meat and poultry egg consumers in the city of Olho d´Água - Paraíba. Ninety-three semi-structured questionnaires were administered from August to November 2019. Of the respondents, 58% were female and 42% male, aged between eighteen and over sixty years old and incomplete elementary school (42.22%). The family income indicated was less than one minimum wage (54%). The preference for beef is predominant (44%). Most respondents (94%) said they consume chicken meat, although 91% of them believe it contains hormones. The consumption of chicken meat occurs fortnightly (34%). The preference is for the purchase of ready-made meat cuts (51%). Regarding the consumption of meat products made from chicken meat, there is a predominance of sausage consumption (33.30%). Consumers at the time of purchase take into consideration the price (40%) and the hygiene of the place (20%). Most respondents (57%) consume eggs daily (48%), with preference for white shell eggs (72%). The main reason cited by 43% of respondents who claimed not to consume eggs because of cholesterol (55%). Evaluating the factors that influence the time of purchase, 39% of respondents said that price exerts the most influence on purchase, followed by shell color (25%) and egg size (20%).